Driving Growth: The Unique Role of the PLG Product Manager
A Talk by Yoel Eilat (Product, Growth, PLG Advisor, Everything Product)
About this Talk
In his talk, Yoel will explore the distinctive aspects of being a Product Manager in a PLG-focused company, unveiling the skills and intricacies that set it apart from traditional PM roles.
Discover the importance of envisioning the complete user journey, effectively managing user expectations, and harnessing the power of in-app copy—a frequently underestimated yet highly influential element in user experience. Moreover, Yoel will also delve into the contrasting growth considerations for early-stage startups versus growth-stage scaleups, highlighting the symbiotic relationship between Product Managers and marketing teams.