About this Talk
Every beginning is hard.
There are more unknowns than knowns, and you must make the best decisions possible when there is high uncertainty. Let’s make these decisions with confidence.
While no one can give you a recipe on how to go-to-market and win 100% of the time, there are specific pattern sequences of decision-making and mental models that unicorn companies such as Miro, Amplitude, Figma, Mongo DB, and others have made to navigate the wild waters of GTM.
In this session, we will analyze a case study of how companies develop and execute a GTM strategy by following these steps:
Warm-up: GTM Intro and Mindset
- Market analysis
- Early Customer Profile selection
- Product
- Pricing
- Positioning
- Growth
Home run: GTM system, how to structure your GTM operation.